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About Us

Lisa J. Kim is the founder of Phenomaly.  She is an innovation strategist, specializing in design research and usability. She partners with global brands to develop new business concepts, and translate them into game-changing commercial opportunities.

She has supported companies like Google, Meta, Samsung, Coca-Cola, Saint Laurent, Prudential Insurance,  AmorePacific, Hasbro, Mattel, developing innovation and accelerator programs that have led to over $1B in global sales, historical bestsellers and growth to number one in market share.  

Phenomaly specializes in identifying white space innovation opportunities. We facilitate radical collaboration across teams and disciplines, and create new processes that allow ideas to be conceived and developed differently - accelerating the speed from 'customer to concept', and 'concept to market'. 


Our team is recognized for understanding the nuances and dynamics of innovation, from perceiving the quality of insights and concepts, market timings and cultural variances. These skills, when activated with her powerful connections and networks, lead to exponential outcomes.

We work across a broad range of industries including consumer technology, social media, healthcare, fashion and children's toys, where she is part of an exclusive and trusted inventor circle, responsible for licensing and commercializing over $500M in children’s toys and games, including the first remote control railroad track for toddlers. 

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