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 Phenomaly has translated market trends and human-centered research into over $1 billion in commercialized sales, historical bestsellers and has helped companies reach #1 U.S. market share. 
We’re ready to do the same for you.


Phenomaly translates shifts in culture, consumer behavior and technology into 'white space' opportunities.  We help you interpret fast changing shifts to pioneer undiscovered business opportunities, build brand equity, innovation roadmaps, and generate fresh revenue streams.
Our Work


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Helped build the first global consumer-driven innovation lab at Samsung in Silicon Valley with a cross-functional team of 5 people, that has now grown to over 30 members across 4 global offices in the US, UK, India, and Singapore.

Led two of the most commercially successful innovation platforms out of Samsung's Global Innovation Lab. Led to a historical bestseller in its category, number one US market share gain, and global innovation awards. Led cross-cultural and cross-disciplinary teams through end-to-end product innovation programs. Worked across global and diverse business lines within Samsung, exploring topics like the future of mobility, smart home and retail, multi-device ecosystems, social TV, mobile experiences,  and more.



Global Leadership Program

Designed a world-class global leadership program, to raise up a future generation of technology and marketing leaders. Led strategy and design thinking approach to modernize and identify opportunities for growth and optimization. Tasked to innovate the core learning experience across Google APAC, EMEA and North America. Defined strategic direction and opportunity areas for global and regional offices, with program design  recommendations.

Subscriptions and Services Strategy

Tasked to generate new revenue opportunities for mature business line. Led new concept research and innovation processes to build a new subscription and services strategy for the hardware business. Led foundational research to understand core user needs and behaviors within the subscription economy, refine target audiences, service offerings, core value proposition, pricing strategy, and UX journeys.

Android UX Program

Established a centralized UX program across Android to standardize and evaluate the health of existing and pre-lease features. Worked across global product owners, design and engineering teams to develop standardized and measurable methods and processes that could scale.

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Helped one of the world's most beloved brands, innovate their approach to story and character development, and how that translates into customer experience across various brand touchpoints. Designed customer experiences to cultivate authenticity and belonging across diverse cultures and identity groups. Led cross-functional teams through qualitative and quantitative research phases, strategic frameworks and insight generation, new concept development, and customer journey blueprints.



Developed and launched the first interactive vending machine with a 42" LCD touchscreen. Transformed vending machines from being static outlets to a connected distribution network with an interactive marketing platform. With this new uVending system, vending machines can shift from merely selling to interacting with consumers and offering thoughtfully curated and branded touchpoints. Debuted at the 2008 Olympics in Beijing, China, and launched with Kraft Foods and U.S. Simon Malls.

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Helped one of the largest global insurance companies develop a pipeline and portfolio of successful new ventures, by building and launching new ventures generated from within the organization. Designed and managed corporate venture groups. Led teams through international incubations and served as a mentor in disruptive business design thinking.


Facilitated a 12-week corporate accelerator program and led teams including the CEO, CSO, VP and department leads across Silicon Valley, Korea and Singapore. Implemented a lean startup and design research program and coached teams on research, ideation, concept development and pitch deck development. The program led to the development of two venture concepts.




Novartis developed an innovative technology for the treatment of advanced prostate cancer. Designed a service blueprint for the delivery of the new treatment integrating diverse stakeholders across Germany, UK and the US. Led strategic approach and design thinking processes including interviews across key customers, physicians and service providers in Europe and the US.



Worked closely with the C-suite at Saint Laurent, one of the most respected and historic couture fashion houses in the world. Saint Laurent was undergoing one of its most significant brand overhauls, in an effort to recapture the original principles and ideas that inspired the founder, while thrusting the brand into a new era. Worked with the executive and leadership team across all departments including sales, merchandising, public relations, marketing and human resources to develop a corporate vision and strategy report for the global CEO, assessing past successes and future opportunities over the next ten years, and how to retain legacy consumers while targeting new consumer segments and future generations. 



Partnered with AmorePacific Group, a South Korean conglomerate founded in 1945 operating over 30 beauty, personal care, and health brands. Though it is the world's 12th largest cosmetics company and one of the fastest growing beauty brands in Asia, the company had lower brand recognition in the US and Europe. Helped  reposition its parent brand from being a regional to global leader. Through an extensive process of overhauling customer understanding, brand persona, voice and messaging, we successfully repositioned the brand for global expansion. Brought together and oversaw a team to re-envision the corporate brand as well as 30+ beauty, health and skin care brands within their portfolio, with various customer, brand and marketing assets. 

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Worked with diverse clients to help define and grow their subscriptions business. We've equipped companies with foundational understanding and unique perspective, regarding the challenges and opportunities facing companies looking to expand their subscription offerings. Our approach to these projects involves conducting end-to-end research to identify new business opportunities, and leveraging insights from the research to build a comprehensive strategy for service definition, branding, bundling and pricing.




Phenomaly is part of a select group of innovative toy inventors from around the world, who work alongside the world's leading brands in creating the future of children's play. We work in partnership with companies including Hasbro, Mattel, and SpinMaster. Phenomaly leads research, concept development, prototyping and licensing and royalty agreements for new children's play concepts including toys, games, plush and dolls.



Saint Laurent, CEO Americas

"Lisa is a big picture and out-of-box thinker, with a special quality to envision the future and give clarity to that which seems confused.  Her unique voice has been inspiration and direction to push ideas and concepts forward. Lisa has worked closely with me, our executive team, as a well as department heads across the organization. Lisa pursues excellence in all her work and professional relationships, with a persevering and collaborative spirit. She is a leader who seeks to guide and influence others into their best future."

Samsung Electronics, Global Innovation Director

"Lisa led the end-to-end design thinking and new concept development process that led to the commercialization of Samsung’s two most successful product innovation platforms, birthed out of the lab. She turned around two failing projects, into our team's greatest successes. Lisa is experienced in new concept development across multiple business and product categories and can confidently delve into new areas without hesitation. Among her countless contributions, she excels in uncovering deep consumer insights, and translating those insights into new and relevant business opportunities."

Hasbro Hall of Fame Inventor | Rudell Design, Founder

"Lisa is a brilliant thinker and well able to process new information to understand concepts both from a product-concept and product-development standpoint, to a broader perspective encompassing and addressing the wholeness of a project, its intent and purposes. She asks the right questions. She thinks before she speaks.

I particularly appreciate her energy and insights. She’s humble but noticeably confident – a rare combination. She’d be an asset to any team. Her experience and skillset has taken her into varying corporate disciplines and industries, understandably so."  

Bethel Global Leaders Network, Director

Lisa is an extremely gifted research and innovation strategist, who would benefit any company that desires to break through barriers with products or services. 

Lisa advised our team in 2020 and immediately made an impression with her unique ability to understand and creatively articulate an innovative strategy for us to move forward. She has worked with outstanding passion, intelligence and ownership on the project and has shown a special gift to connect with all levels of people from executives to users, across our global movement. Lisa has brought us a world class level of knowledge and leadership around innovation, which has helped clear confusion and re-envision us with more effective models and products to achieve our goals. 


"Lisa has the ability to discern the branding needs of a company better than any consultant I have worked with. She is able to navigate through the challenges related to branding or re-branding a company by easily perceiving all "broken " messages between the brand and consumer, and then creating solutions that fix the core problem . She is able to quickly grasp the heart of a company and has a rare ability to quickly perceive the solution to restructuring the foundational brand message, to tie in its core values thereby allowing the company build on strong foundations."

"Lisa's passion to apply her gifts in innovation is infectious.


Lisa helped map out and optimize our innovation development methods, and I am applying this approach to decide which projects we prioritize, and how we go about innovation development. The insights and opportunity areas discovered from her process was gold, informing new revenue potential for our business lines. She has strong output, with a unique gift in crafting compelling presentations and story. I invited her to be a guest speaker at my workshop to inspire our team with these methods and principles. Lisa is a hard worker, an excellent collaborator, and is dedicated to a level that exceeds many. Lisa opened our eyes to a broader perspective. She brought in a full ecosystem perspective, integrating software, hardware and UX in driving innovative solutions for our subscriptions businesses. "

Google, Innovation Director

Google Home, Manager

"Lisa helped our team define a new point of view on what value we could offer to users. Lisa partnered effectively with research, design and product stakeholders. Her foundational work will help inform our future service definition. I would recommend Lisa for research and innovation."

TVS Next, Vice President

"Lisa is a spirited multi-dimensional leader with the innate ability to build and lead teams with curiosity, enthusiasm, and humility. She’s a strong cross-functional enabler, thought leader, and collaborator. She has the ability to unlock insights that matter, getting to the heart of the issue.  She enables brands to move beyond its barriers or blindspots, and scale."

Our Services



Design Research and Customer Insights

We engage directly with real customers from diverse cultures and generations to gain a deeper understanding of their challenges, aspirations, and contexts of use. Our empathy-driven research is designed to uncover what truly drives your customers, addressing their genuine needs and desires to inform your end-to-end product development process. We integrate cultural, market, and technology trends with qualitative and quantitative customer research to optimize product-market fit, and enable you to scale and achieve commercial success.

01- Product-Market Fit

Design Thinking and Cross Functional Collaboration

We coach corporate and entrepreneurial teams in design thinking and new concept development culture and process. We design and  facilitate workshops  and learning programs to grow innovation culture, tools, and process. We partner with cross-functional and cross-cultural teams to optimize collaboration, team synergy, and creative problem-solving, that drive business growth and innovation impact.

02- Coaching | Workshops

New Concept Development 

and Prototyping​

We help prototype new product and service concepts to quickly visualize customer experiences or business offerings, and gather iterative, real-time user feedback. This approach enables us to transform ideas into functional solutions, generating early and frequent feedback to refine final designs and optimize  product-market fit and commercialization success.

03- Concept Development
04- Accelerator

12-Week Program

We accelerate innovation in F500 companies and startups. We help teams solve problems faster, and discover disruptive solutions to traditional problems in a more cost-effective way with lowered risk. We provide early-stage businesses or ideas the guidance it needs to develop a successfully commercialized offering including new opportunity mapping, customer insights, rapid prototyping and commercialization support.

Say Hello

Phenomaly is a design-thinking and innovation consultancy. We partner with global brands and entrepreneurs to develop market leading products and game-changing commercial opportunities.

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